Seth Godin wrote in one of his newsletters:
"There’s a chasm between science, where the identity of the discoverer doesn’t matter, and culture, where, “because he said so”, is a factor in our beliefs.
The reputation of a jazz musician, or a comedian or a political leader [or a magician, or a magic company] can influence whether or not we think the work is any good. And it can even cause us to change our mind once we discover something about its originator."
Wise words. Are we already — and if, to what degree — influenced constantly in evaluating the magic we perceive in the scene?