Alexander de Cova – SOLIDMAGIC

BEACON #3

The secret is not the secret The magic scene is fascinated by secrets: new methods, new techniques, exclusive moves. The […]

Social Proof – Why We Buy What Everyone Buys You know the feeling? A new trick comes out, and suddenly

Does “More” Do More Harm Than Good? You know the feeling? You see a new trick, and instantly you think:

Subtleties are fine in magic routines, but they will not always work as intended. Much depends on the audience’s level

An introductory presentation for the Fred Kaps $11 Bill Trick: First tell the old story about the restaurant and the

One thing that saddens me when I see contests at (many) magic conventions : the tables of the close-up, card

In the past years, the SO (standing ovation) seems to have become a “regular” at magic conventions. The most recent

On my recent lecture tour, I spent a wonderful evening after the lecture dining with my friends. Suddenly a small

It is not uncommon to see the phrase “easy to perform” used in advertisements for magic items. As some of

In recent years, there seems to have been a trend in the magic of advertising: the way in which advertising

One of the interesting things for me is to analyze my buying habits. As most of us, I went through

Recently I acquired a very interesting read: John Naish’s book ‘Enough’. It’s main topics are about getting the idea of