Magic has become an over-saturated market place. The amount of new dealers and magic companies is staggering. But also the amount of the same material being sold to the never really expanding amount of potential customers.
Doing a magic business these days is more than hard, and the industry seems to be a race to the bottom. Even the biggest companies have to struggle to survive. The trend is towards the “hyper-companies” like Murphy’s Magic and Penguinmagic to reign the market. Not to forget the ever-expanding and growing Chinese magic companies that are growing strong.
Prices fall into the cellar which is normal in an over-saturated market place. The more competitors, the more likely they are trying to make sales by lowering the prices. A race to the bottom.
Doing a blog on magic is even more challenging. Many times when I sit down and craft another article (that the majority won’t read, anyway) I am asking myself why I do this.
The reason I do this is twofold. I don’t want to enter excessively into the business of selling props or tricks. No intention of mine to jump into this shark’s basin. The other reason is that I see this blog as a “digital diary,” and the contents will eventually be published in a book (printed and/or digital). A collection of my thoughts, material, and ramblings. But this will only happen in the future when the article number hits or exceeds the #400.
The main reason, albeit, is to grow a community of like-minded magicians. To supply a source with interesting material that covers other aspects, you will not find so easily on other blogs or the usual dealer industry. For me, it is an opportunity to stay in touch with you, and to share my ideas and concepts.
Therefore, I do see some value for a blog.